Sony’s new and even smarter 2022 Bravia XR TVs are coming soon


Sony’s 2022 Bravia XR TV Series was announced at this year’s CES event with a range of Mini LED, OLED and LED TVs for consumers to choose from.

Sony announced its 2022 Bravia XR TV series at CES 2022 with the latest models boasting a number of improvements over previous versions and generally offering a smarter viewing experience. With a combination of 4K and 8K Mini LED, OLED and LED TVs on the way, those in need of a new premium smart TV from Sony will have plenty of options to choose from this year.

Sony is no stranger to making high quality TVs and its Bravia XR TV models is designed to showcase some of the best advances the company has made to date. As might be expected, many of these improvements are not solely dependent on year-on-year hardware improvements, but also software, typically algorithm-based, solutions. With CES 2022 takes place this week, Sony highlights what they’ve been working on behind the scenes over the past year, and software is playing a bigger role than ever before.

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At CES 2022, Sony announced its next generation of Bravia XR TVs with the main line of 75 and 85 inch MASTER Series Z9K 8K Mini LED TV models. The MASTER Series A95K OLED TV series will also get new 55 and 65-inch models, while the X95K 4K Mini LED TV family will be joined by new 65, 75 and 85-inch models. In addition, a number of sizes are also becoming available for the MASTER Series A90K, A80K and X90K lineups. Although now officially announced, Sony has not yet revealed actual pricing or availability information for any of the new TVs, but says the information will come through in the spring of 2022.


A smarter Bravia XR TV experience


Sony Bravia XR Z9K audio

At the heart of their latest TV is Sony’s Cognitive Processor XR, which seems to offer a ‘life-like experience’ by reproducing sound and visuals in a more natural way. Although the processor itself is not new, the Sony XR is the Backlight Master Drive and is powered by the XR cognitive processor. Using a specially designed algorithm, the XR Backlight Master Drive tries to give the viewer even more accurate brightness and dynamic range levels. Consumers who are specifically interested in taking advantage of this latest advancement will need to consider purchasing one of the Z9K or X95K Mini LED models to be launched later this year, while those interested in what Sony says is its “widest color palette”But might want to take a closer look at the new A95K models, which benefit from a QD-OLED panel with XR Trilumino’s Max support.


Some of the other smart features that buyers of one of these TVs can expect include a more immersive audio / visual experience through the use of Acoustic Surface Audio + or Acoustic Multi-Audio (depending on whether it is an OLED or LED TV), as well as the company’s calibrated mode, which seems to automatically adjust the picture to provide, ‘regardless of lighting conditions, an’ as the creator intended ‘experience. All of the new 2022 models also come packed with Google TV as the underlying operating system and have a number of the company’s own software tweaks and apps, including Bravia Core.


For reference, Sony has also taken this year’s announcement of TV product range to further highlight its commitment to sustainability. E.g, Sony explains that some of the new models use 99 percent recycled plastic material, while packaging size is reduced by 15 percent, the use of ink by 90 percent and plastic by 35 percent in general.

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Source: Sony / YouTube

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