Making Streets Safe for All: Delhi Government Launches Six-Month Online Road Safety Campaign

In an attempt to reduce the number of deaths on the streets, the Ministry of Transport has launched a social media campaign, #SadakSurakshitDilliSurakshit. It aims to generate online conversations and raise awareness on four risk factors: speeding, driving under the influence, wearing of helmets and seat belts.

The result of a collaboration between the Delhi government and the Bloomberg Philanthropies Initiative for Global Road Safety, the campaign was launched by Transport Minister Kailash Gahlot during the Road Safety Summit on Friday morning. Over the next six months, @delhiroadsafety will raise awareness on Facebook and Twitter.

“Roads belong as much to pedestrians as to people in vehicles. Through our campaign, we hope to raise awareness of evidence-based best practices in road safety and ensure that Delhi’s roads are safer for all road users. Through the Delhi government’s partnership with the Bloomberg Philanthropies Initiative for Global Road Safety, we aim to reduce these deaths on the streets of Delhi and hope to build an ecosystem where we do not tolerate any loss of life on our streets, ”said Gahlot.

A number of important road safety conversations were touched upon at the summit, with officials and experts sharing the stage.

They said that last year 1,196 people were killed while 3,662 people were injured in traffic accidents in the city. They explained how deaths and injuries are preventable through safer street designs, behavior changes supported by strategic communication and traffic enforcement, and the use of high-quality data to strengthen communities. road safety policies.

A road safety action plan was presented by Deepak Kumar IAS, Special Commissioner, Road Safety, Department of Transportation. In his presentation, he explained that there has been a 42% drop in accidents over the past decade. Their vision for 2030 is to prevent 50 percent of road deaths and injuries. This can be done through structural intervention, stakeholder engagement, technological intervention, road safety partnerships and a regulatory approach.

Structural intervention would include identifying black spots, creating safe school zones, a pedestrian friendly streetscape and lane discipline. At present, 20 black spots have been identified in the city. He clarified that the implementation of an integrated road accident database (an application to record and manage accident data) would be useful. In addition, he said Delhi considers driving a life skill and, as the first of its kind in the world, automated driving tracks are being put in place at educational institutions.

A panel discussion on how Delhi can prevent 50% of fatal accidents was held. Experts also discussed the need to create safer school zones, as a number of the city’s public school students walk to school and perceive speed as a threat. A pilot project has been launched around a public school in Vasant Kunj and other such projects will soon be launched.

Another roundtable regarding the role of citizens’ groups in supporting government efforts to prevent accidents was discussed. Authorities have also insisted on the redevelopment of 540 km of roads, which will make much of the city more pedestrian-friendly.