LinkedIn is testing paid online events as a potential new money generator
LinkedIn is testing the idea of letting users bill for virtual events hosted on its platform, potentially creating a new money generator for both the social network and its users.
The test involves a small group of users, and the company has not decided to roll it out more widely, the Microsoft Corp division said in a statement on Monday. LinkedIn is always exploring the approach, including how much, if not something, it will collect from hosts.
The move would build on the growth of LinkedIn Events, a program that has seen participation increase during the pandemic. Twenty-one million people attended one of the platform’s events in 2020, the company said.
“We continue to learn from member and customer feedback and are testing new ways to improve the experience,” LinkedIn said in the release. “As part of this, we are exploring payment options in the Events product based on feedback from event planners.”
LinkedIn, which began offering in-person and online event planning through its platform in 2018, has refined the system during the pandemic. It added native live video streaming last year to better handle virtual event hosts. Earlier this year, LinkedIn began offering hosts the ability to advertise their events.
The company said it was exploring other new features – beyond charging money – to make it easier to organize events.
LinkedIn’s plans were revealed inside hidden code in a beta of an upcoming update to the company’s iPhone app. The code refers to managing payments, selling tickets, and generating revenue as a host. He also cites the possibility for users to purchase tickets. “By leaving this event, you will lose your message and your ticket will not be refunded,” reads a message intended for the system. “If you have any questions, please contact the organizer.
Code discoveries predicted future functionality from Robinhood Markets Inc., Peloton Interactive Inc., Facebook Inc., Square Inc., and large corporations.
LinkedIn’s plan was previously reported by TechCrunch.