Chacha Chaudhary is now the mascot of the Namami Gange program

THE CENTER will use Chacha Chaudhary, the popular cartoon character, to educate children and young people on cleaning up the Ganges and other rivers, a senior official with the National Mission for a Clean Ganges (NMCG) said on Friday.

Speaking to The Indian Express, Rajiv Ranjan Mishra, Managing Director of NMCG, said: “Today the NMCG Executive Committee decided to engage with the character of Chacha Chaudhary to educate children and young people about rejuvenation of the Ganges and other rivers. Let’s say “Ganga ki Baat, Chacha Choudhary Ke Sath” is a public engagement activity as part of the overall public awareness activities of the Namami Gange mission.

Mishra said that the NMCG has undertaken various public awareness programs like Ganga Quest and a TV series – Rag Rag Mein Ganga, and the “Ganga ki Baat, Chacha Choudhary Ke Sath” will be one such activity. As part of this series, different comic stories will be created in which Chacha Chaudhary will talk about the cleanliness of rivers, he said.

He said that 5 or 6 months ago, Diamond Toons, the editor of the Chacha Chaudhary series, submitted a proposal to work with the NMCG to publicize the Namami Gange program. The NMCG also discussed the proposal with the World Bank, which supports the Namami Gange program.

At the same time, a statement issued by the ministry of Jal Shakti indicates that the executive committee of the NMCG has decided to declare Chacha Chaudhary as the mascot of the Namami Gange program.

“At the 37th meeting of the Executive Committee of the National Mission for a Clean Ganges (NMCG), chaired by Shri Rajiv Ranjan Mishra, Managing Director of NMCG, Chacha Chaudhary was declared mascot of the Namami Gange program and of some major projects in the ‘Uttar Pradesh and Bihar has been discussed and evaluated,’ the statement read.

“The NMCG has focused on young people in its outreach and public communication efforts, as they are the engines of change. As part of this milestone, the NMCG has partnered with Diamond Toons to develop and distribute comics, electronic comics and animated videos, ”he said.

“The content will be designed with the aim of bringing about a change in children’s behavior towards the Ganges and other rivers. The total estimated budget for the project is Rs 2.26 crore. Shri Ashok Kumar Singh, Executive Director (ED), Projects, presented the details of the project and shared that Chacha Chaudhary can be useful in ground level activation for Ganga rejuvenation, ”the statement said, adding that initially , the comics will be launched in Hindi. , English and Bengali.