Andrew Garfield opens up about Spider-Man: No Way Home leaks and how Sony Pictures reacted when pictures of him and Tobey Maguire were published online.
Andrew Garfield reveals how Sony reacted Spider-Man: No Way Home leaks. Tom Holland and Jon Watts’ third MCU team was highly anticipated. In addition to following up on Spider-Man: Far from homes game-changing ending, fans were also fascinated by the persistent rumors that Sam Raimi and Marc Webbs respectively. Spider Man film would hang into its narrative.
In the midst of countless persistent rumors, Sony and Marvel Studios ran a controlled marketing campaign for Spider-Man: No Way Home in an attempt to preserve the film’s secrecy. Its first trailer did not arrive until late August 2021, followed by the second, which dropped a few months later. As the premiere approached, the studios kept up the hype by rolling out a barrage of TV spots and posters, but while the involvement of villains such as Willem Dafoes Green Goblin, Alfred Molina’s Doc Ock and Jamie Foxx’s Electro were prominently used in the promos, Garfield and Tobey Maguire’s performances remained a secret. However, a streak of marketing slips shut off by leaked photos and videos convinced fans that the two former Spider-Men would eventually show up.
See, both Maguire and Garfield repeated their Marvel roles in Spider-Man: No Way Home, and now Garfield is opening up about the experience. talking with TheWrap, the actor reveals how he reacted to seeing leaked pictures of the film online. He says he freaked out, but when he asked Sony, they told him they would not do anything about it, and recommended that he continue to deny his involvement when asked. Read his full comment below:
I worked so hard to keep it a secret that I was in Atlanta to shoot. All these leaks happened and I thought, ‘Oh, my God, guys, what the hell is going on? I’m working so hard here to stay secret, and then here’s a picture of me with Tobey! ‘ And they say, ‘No, no, we’ll keep quiet.’ “OK, I keep denying it.” I was happy to do it, but it was a lot of work on everyone’s part. It obviously gave people a great thrill in the theater, and what more do you want from a theatrical experience than thrill?
Among the series of leaks to Spider-Man: No Way Home were pictures of Garfield, Maguire and Holland together, which is what the actor referred to in the aforementioned interview. There was also a snap of Charlie Cox as Matt Murdock, the first character on his Netflix vovehals series are reintegrated with the MCU in Phase 4. When they first appeared online, they were not verifiable as they are typically shared online using fake accounts. But now that the film is out, most, if not all, of the leak turned out to be genuine.
Producer Amy Pascal was asked about theirs spoiler problems too Spider-Man: No Way Home, and she stressed that spoilers ruin the movie experience for many, and they do not want to appreciate those who illegally publish information and other content for a movie before its premiere. Meanwhile, Marvel Studios’ Kevin Feige also talked about rumors and spoilers, warning fans to keep their expectations in check, as being too invested in unofficial narrative details could lead to disappointment. In the end, however, the marketing team’s will-they-do-not-do-tactics proved hugely successful despite possible leaks, and audiences around the world have responded No way home with great enthusiasm.
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